About me
Curiosity across disciplines
My practice combines a background in visual design, frontend development, and human-centered problem-solving.
I'm a Senior Digital Designer based in Amsterdam, working at the intersection of visual design, human behavior, and technology.
My path into digital design wasn't linear. With a degree in sociology, I began in graphic design before moving into frontend development. Along the way, I discovered that what interests me most is the space between disciplines — understanding a problem, developing a creative direction, and bringing an idea to life.
Today, I combine visual design, UX thinking, and technical prototyping to create digital experiences that are both considered and engaging.
I'm especially drawn to projects where design helps people discover, understand, or experience something in a new way.
Currently exploring new opportunities within multidisciplinary creative teams.
My Mission
I believe design has the power to build trust and shape how people experience the world.
I aim to create digital products that feel clear, honest, and purposeful.
What I Do
I design and build digital products with a focus on usability, scalability, and measurable business impact.
UX & UI Design
User Research and Analysis / Wireframing and Prototyping / User Interface Design / User Experience Testing / Responsive Design Solutions / Component Libraries / Design Tokens
E-commerce implementation
Product Page Optimization / Checkout & Funnel Design / Subscription UI/UX / Product Architecture / Conversion-focused Flows / Frontend Implementation / Widget Support / Plugins optimization
CRO Systems & Intelligence
Data Integration / Insight Generation / Experiment Tracking / Reporting Automation / Decision Support
Product & System Thinking
Problem Framing / System Design / Business Alignment / Feature Prioritization / Iteration
Branding
Brand Identity / Visual Language / Art Direction / Digital Consistency / Rebranding Strategy / Marketing Support
How I Work
I approach work with structure, curiosity, and a strong focus on continuous improvement.
01
Understand the Problem
I start by analyzing the business context, user behavior, and existing data to clearly define the problem and identify opportunities.
02
Define Strategy
I translate insights into clear goals, user flows, and hypotheses — aligning UX decisions with business impact and technical constraints.
03
Design & Validate
I design scalable solutions and iterate based on feedback, testing, and real user behavior to ensure clarity and effectiveness.
04
Build & Implement
I collaborate closely with developers (and often implement myself) to ensure design quality, feasibility, and performance in production.
05
Measure & Optimize
I track performance, analyze results, and continuously refine the experience through CRO, experimentation, and data-driven decisions.
Success to Me