About me
Product & E-commerce Designer with a technical background
I enjoy solving complex problems and continuously exploring new tools and ways of working.
Strive to connect creativity, logic, and technology to build solutions that truly work.
My Mission
I believe design has the power to build trust and shape how people experience the world.
I aim to create digital products that feel clear, honest, and purposeful.
What I Do
I design and build digital products with a focus on usability, scalability, and measurable business impact.
UX & UI Design
User Research and Analysis / Wireframing and Prototyping / User Interface Design / User Experience Testing / Responsive Design Solutions / Component Libraries / Design Tokens
E-commerce implementation
Product Page Optimization / Checkout & Funnel Design / Subscription UI/UX / Product Architecture / Conversion-focused Flows / Frontend Implementation / Widget Support / Plugins optimization
CRO Systems & Intelligence
Data Integration / Insight Generation / Experiment Tracking / Reporting Automation / Decision Support
Product & System Thinking
Problem Framing / System Design / Business Alignment / Feature Prioritization / Iteration
Branding
Brand Identity / Visual Language / Art Direction / Digital Consistency / Rebranding Strategy / Marketing Support
How I Work
I approach work with structure, curiosity, and a strong focus on continuous improvement.
01
Understand the Problem
I start by analyzing the business context, user behavior, and existing data to clearly define the problem and identify opportunities.
02
Define Strategy
I translate insights into clear goals, user flows, and hypotheses — aligning UX decisions with business impact and technical constraints.
03
Design & Validate
I design scalable solutions and iterate based on feedback, testing, and real user behavior to ensure clarity and effectiveness.
04
Build & Implement
I collaborate closely with developers (and often implement myself) to ensure design quality, feasibility, and performance in production.
05
Measure & Optimize
I track performance, analyze results, and continuously refine the experience through CRO, experimentation, and data-driven decisions.
Success to Me